Flip fast through online News with Google Fast Flip

An new product came out of Google labs a couple of days ago called Google Fast Flip. Instead of scrolling through text, you can browse through thumb nails of the news items.  The thumb nails are large enough to read the headlines, plus you can see any photos associated with the article.  I like to be able to see the pictures, but I’m not sure that this is enough for me to give up the speed of scrolling through text in Google Reader.  Fast Flip also works very well on the iPhone.  Let me know what you think!

Here’s part of the Fast Flip Announcement from Google:

Today we’re adding a new experiment to Google Labs: Google Fast Flip, accessible at fastflip.googlelabs.com. Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting. At the same time, we provide aggregation and search over many top newspapers and magazines, and the ability to share content with your friends and community. Fast Flip also personalizes the experience for you, by taking cues from selections you make to show you more content from sources, topics and journalists that you seem to like. In short, you get fast browsing, natural magazine-style navigation, recommendations from friends and other members of the community and a selection of content that is serendipitous and personalized.

To build Google Fast Flip, we partnered with three dozen top publishers, including the New York Times, the Atlantic, the Washington PostSalonFast CompanyProPublica andNewsweek. These partners will share the revenue earned from contextually relevant ads. This gives publishers an opportunity to introduce new readers to their content. It also tests our theory that being able to read articles faster means people will read more of them, driving more ad revenue to publishers.

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