I found an excellent article a few weeks ago, that outlines things people should do if they want to improve the Google ranking of their web site. You can read the full article by Danny Wall here. For those of you who don’t want to read all four pages, here is the executive summary:

  1. Get a Blog! But don’t just just do product posts. Blog about interesting things related to your products and industry you’re in. Put links to Digg & Delicious on your blog.
  2. Use YouTube to your advantage. Sponsor a contest for the "best" or "funniest" video related to your product or service, and offer a prize or two. Let other people be creative. Then let people vote on them. If the videos are good enough, viral marketing will kick in and you’ll get more than your money’s worth in advertising and web traffic.
  3. Use press releases to announce things your company is doing. Make sure each press release has a web link back to your web site (PRWeb is recommended by the author of the article).
  4. Be worthy of other people linking to you. If you have nothing interesting or good to offer, who will want to link to you? "It is only by being worthy that you’ll get to the top of Google."

Steve jobs gave a great commencement speech at Stanford University in 2005.  In it he talks about how little things he did as he was going to, and then dropping out, of University came back to be a great help to him later in life.  In retrospect he was able to connect the dots and see how things came together for him, however at the time he was just following his heart, trying to figure out how to live happily.

Next he tells about how his firing from apple in the mid 1980’s was one of the best things that could happen to him, although at the time it was devastating.  The firing opened up doors to him that he would not have been able to approach in any other way. He was able to start up Next comptuer, Pixar, and meet his wife.

Lastly he talks about how you have to love what you are doing for work.  He said "Every morning I wake up and ask myself if I like what I am about to do that day.  If I go to many days not liking what I am doing, I know I need to make a change".  His diagnosis with cancer reinforced that desire to live every day to it’s fullest.  To make sure he is working on things that are worth while and that make him happy.  His final words are "Stay Hungry and Stay Foolish".